It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
According to an article on AdWeek, McDonalds put up a rather simplistic billboard with specific designs. For the longest time, McDonalds has been focused on showcasing its food products more so than anything else, which is understandable given the industry that the company belongs to. However, this particular campaign is one that does not incorporate images of food but rather emoji-like icons. In short, simplistic graphics were what McDonalds believed to be the best bet.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
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