Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
About the Author:
SociVidz is a website dedicated to exposing the advantages & disadvantages with an in-depth SociVidz Review.
No comments:
Post a Comment