Limu success seekers: Want to dominate and build a HUGE business?
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Limu are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication Traditionally, network marketers in opportunities like Limu are taught to keep their business-building activities extremely simple and duplicatable by others in their downline..
Does this keep everything duplicatable strategy actually work? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in opportunities like Limu, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 20% of network marketers in Limu ever sponsor anyone at all.
- The minority of people that sponsor anyone will only ever sponsor about 2 or 3 people...ever!
- 80 percent of people in your Limu organization will sponsor zero people...that's right: zero!
The keep-everything-duplicatable strategy that network marketers in Limu are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicatable will NOT maximize your Limu income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Limu.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Limu. Once people run out of others to talk to within the first 30-90 days, they will often quit Limu because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Limu business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
So should you begin by approaching friends and family about your Limu business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Limu prospects who want to learn the same. If just a handful of people also learn to market Limu online, you could experience massive growth in your Limu business, without relying heavily on the friends and family approach.""
- Market Like A Real Business
Just like any store that advertises to bring in customers, you must market your business. It's amazing how little network marketers in companies like Limu are taught about real marketing.
Leads you buy, business cards and replicated websites are NOT marketing. A lot of these tools are ineffective and a waste of time. Real marketing has several ingredients:
Identify Your Target Market: Who is the ideal prospect for your Limu business? People who own businesses? Or people desperate for money? A great target market is other network marketers who are looking for a new company, way to promote, or a new mentor. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Adopt A Compelling Position: If you promote Limu, so do thousands of other reps. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promotion Tactics: How will you generate leads once you have approached all your family and friends about Limu? Learn direct response online marketing tactics that produce leads.
Follow-Up Tactics: Once you generate a lead, how will you follow up? To follow up, call your leads, and add them to an automated email follow up system.
- One Thing At A Time
When multilevel marketers in companies such as Limu start to learn online marketing, these people try to master too many new things all at the same time. Instead of focusing on just a single way to pull people to their website, such as promoting on LinkedIn, they try to master these different free marketing strategies at the same time.
Rather than learn ONE place to advertise online, such as display advertising, or ezine ads, they attempt to learn how to profitably advertise in multiple formats, all at the same time. Because these people have spread themselves too thin, new Limu distributors often go into information overload, and complain about feeling overwhelmed.
The likelihood these people will quit Limu is very high. I have known MANY new marketers in companies similar to Limu who experience this. Do you want to build up a portfolio of different advertising channels over time for your Limu business? Certainly.
But there's no reason for this diversifying when you start advertising for the first time. To begin, you just want to get some results going from your advertising. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Limu business from this tactic, then move on to learning another tactic. Attempting to take on too many promotional tactics at the same time is not the best approach. By concentrating on learning one thing at a time, you will get more results, faster. You'll feel better about your Limu business because you're getting results, and your energy level will rise as a result.
If you seek to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
The single most important skill you could ever learn is marketing.
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in companies like Limu are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication Traditionally, network marketers in opportunities like Limu are taught to keep their business-building activities extremely simple and duplicatable by others in their downline..
Does this keep everything duplicatable strategy actually work? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in opportunities like Limu, keeping everything allegedly duplicatable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 20% of network marketers in Limu ever sponsor anyone at all.
- The minority of people that sponsor anyone will only ever sponsor about 2 or 3 people...ever!
- 80 percent of people in your Limu organization will sponsor zero people...that's right: zero!
The keep-everything-duplicatable strategy that network marketers in Limu are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicatable will NOT maximize your Limu income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Limu.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Limu. Once people run out of others to talk to within the first 30-90 days, they will often quit Limu because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. The absolute best prospects for a Limu business, people with credibility and influence and transferable skills such as real estate brokers, professional sales people, and business professionals, are NOT likely to want to hit up their friends and family about a business. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
So should you begin by approaching friends and family about your Limu business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Limu prospects who want to learn the same. If just a handful of people also learn to market Limu online, you could experience massive growth in your Limu business, without relying heavily on the friends and family approach.""
- Market Like A Real Business
Just like any store that advertises to bring in customers, you must market your business. It's amazing how little network marketers in companies like Limu are taught about real marketing.
Leads you buy, business cards and replicated websites are NOT marketing. A lot of these tools are ineffective and a waste of time. Real marketing has several ingredients:
Identify Your Target Market: Who is the ideal prospect for your Limu business? People who own businesses? Or people desperate for money? A great target market is other network marketers who are looking for a new company, way to promote, or a new mentor. Network marketers won't waste your time with stupid questions about whether this is a scam, a pyramid, etc. They have shown a proven willingness to pull out a credit card and buy stuff for their business.
Adopt A Compelling Position: If you promote Limu, so do thousands of other reps. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promotion Tactics: How will you generate leads once you have approached all your family and friends about Limu? Learn direct response online marketing tactics that produce leads.
Follow-Up Tactics: Once you generate a lead, how will you follow up? To follow up, call your leads, and add them to an automated email follow up system.
- One Thing At A Time
When multilevel marketers in companies such as Limu start to learn online marketing, these people try to master too many new things all at the same time. Instead of focusing on just a single way to pull people to their website, such as promoting on LinkedIn, they try to master these different free marketing strategies at the same time.
Rather than learn ONE place to advertise online, such as display advertising, or ezine ads, they attempt to learn how to profitably advertise in multiple formats, all at the same time. Because these people have spread themselves too thin, new Limu distributors often go into information overload, and complain about feeling overwhelmed.
The likelihood these people will quit Limu is very high. I have known MANY new marketers in companies similar to Limu who experience this. Do you want to build up a portfolio of different advertising channels over time for your Limu business? Certainly.
But there's no reason for this diversifying when you start advertising for the first time. To begin, you just want to get some results going from your advertising. And that's only going to happen if you concentrate your efforts on learning ONE strategy at a time.
Once you're consistently generating 20-30 leads per day for your Limu business from this tactic, then move on to learning another tactic. Attempting to take on too many promotional tactics at the same time is not the best approach. By concentrating on learning one thing at a time, you will get more results, faster. You'll feel better about your Limu business because you're getting results, and your energy level will rise as a result.
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like Limu.
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