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Tuesday, October 28, 2014

An Internet Marketing Firm & Its Focus On Recent Acquisitions

By Robert Sutter


To say the least, businesses have the goal of growing as much as possible. This can be done through various processes, marketing included, but stagnancy is undoubtedly a company's worst enemy. However, in recent times, many companies have taken part in acquisitions and any Internet marketing firm will be able to illustrate them as well. For those who are curious about the acquisitions in question, take these examples into mind for the future.

As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.

Earlier this year, in February, Facebook made the decision to purchase WhatsApp. For those who do not know, WhatsApp is a mobile app designed for instant messaging purposes, which utilizes the Internet as opposed to cellular data. In any event Facebook announced that it had purchased the service in question for a total of $19 billion. It's a strong statistic, to put it simply, and it can be said that this is another feather in the proverbial cap of Facebook.

In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.

These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.




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